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  • Writer's pictureRE/MAX Aspire

6 Reasons Why Your Home Isn't Selling

  1. The Price is too high. Pricing a house too high is a common mistake: according to our top agent statistics, 51% of agents found that pricing a home incorrectly is the biggest error sellers male. To get homes sold quickly, price at, or just below fair market value.

  2. Your home is too "unique". Some properties have features that make it more difficult to find the right buyer. Sometimes homeowners love "extreme customization" - making their home difficult for buyers to see themselves living in that space. To sell super unique homes takes specialized sales and marketing tools and skills - and usually a great deal of TIME.

  3. Poor staging. According to statistics, staged homes sell 87% faster than non-staged homes, and for 17% more. 96% of surveyed agents say staging has some effect on buyers, and 38% of seller's agents always stage a home. Incorrect staging can fail to show off your home's assets or even worse, highlights flaws you're hoping to draw buyers' attention away from. Professional staging companies can be worth their weight in return on investments. If you would like a recommendation, just give us a call!

  4. Lack of curb appeal. Curb appeal is staging as well - just for the outside of your home. First impressions are vital. Many buyers drive by listing before setting appointments. If your exterior isn't promising - it can be hard to get them in the door. Did you know that lawn care gets 303% ROI, and general landscaping 100%?

  5. Poor Listing Photos. There's a reason there is an entire site dedicated to bad MLS photos! The truth is 44% of buyers look online before doing anything else, and 89% of buyers found listing photos useful, according to the National Association of Realtors®. If your listing photos don't show off how great your house is, getting someone to show interest is tough. Phone photos aren't going to do it in this market. Stats says listing photos taken with professional cameras get 61% more page views. And even more importantly, can increase the price by between $934 and $116,076.

  6. You're trying to go at it alone. Today's buyers are savvier than ever before. To compete against professional listing with experienced real estate agents and uber-informed buyers, it's smart to use a licensed professional. NAR stats show that the typical FSBO home sold for $200,000 compared to $265,500 for agent-assisted home sales. Call me today for a no-cost evaluation. I'm here to help. Ready to get your home SOLD and you and your family on to your next level? Give me a call today. I can help you understand the A-Z of getting you the most for your home, in the shortest possible time, with the least number of headaches! I'm here when you need me.

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